CREATIVE

MARKETING

Strategy ⚡︎ Content ⚡︎ Execution

Is figuring out how to market your business giving you the heebie-jeebies?

I’d love to help. I’m a creative marketing strategist, wordsmith, and project wrangler. I’ve spent the past eight years growing brands with values-led campaigns that center storytelling, authenticity, and community engagement. My approach to marketing is all about maximizing opportunities that double down on your brand’s values and create genuine moments of connection with your audience.

  • “Annalena’s ability to generate thoughtful, strategic creative while juggling a broad range of critical supporting functions is second to none in my experience. She is a results-driven marketer. Her proficiency with technology allowed us to statistically analyze marketing efforts in real time, maximizing our ability to adjust and focus efforts and resources efficiently. Whether it was a digital newsletter campaign, social media, or analyzing product sales, her ability to condense complex information into meaningful feedback and action plans was critical to our success.”

    -Damian Fagan, Founder + CEO, Almanac Beer Co.

  • “I can't say enough about the immense impact Annalena had on Feed and our marketing efforts while she consulted with us. Working from a blank slate, we were able to create the framework for a cohesive, trackable and scalable marketing program across multiple channels. Her email marketing acumen in particular really helped us level up our customer interaction and engagement.”

    -Jeremy Siegel, General Counsel, Feed

  • “As a small team with limited capacity, it was vital for us to find a reliable and values-aligned person to work with. Annalena not only supported copywriting and design work for our seasonal projects but was able to project manage those items, taking the burden off our staff. She integrated seamlessly into our systems and always delivers exceptional work on time. We work with her at any opportunity and can't recommend her highly enough.”

    -Samantha Putman Allen, Managing Director, The Good Food Foundation

  • “Annalena is a sophisticated thinker with a thoughtful approach to the execution of her work. She thinks strategically, understands the subject matter well before delivering, and creates a collaborative environment to help influence her end result. She's an absolute gem to work with!”

    -Britney Ziegler, Co-founder + CEO, Panso

  • “We engaged Annalena to apply her expertise to a specific marketing initiative we were working on. By the end of our agreed-upon scope, she had built structure and clarity across the board, highlighted core questions and guided us to answer them, and set our team up for success as we move forward. Her organization was professional, her questions were probing, and she never shied away from sharing her opinion.”

    -Theo Hooker, Co-Founder & COO, Cambium Carbon

  • “Annalena is awesome. As a small biz owner that wears many hats marketing can seem extremely overwhelming. Annalena came up with a clear plan and direction for my studio's marketing and messaging quickly and thoughtfully. She listened to my unique needs and helped clarify the best next steps to grow my marketing presence and my business. Plus she's a joy to work with. Highly recommend!”
    - Josselyn Levinson-Dustin, Owner, Root & Limb Pilates

Bring Me On Board To:

💡 CREATE A STRATEGY for leveraging marketing to help you reach your long-term or short-term business goals.

✍️ WRITE COPY for your brand that resonates with your unique audience and gets their attention.

🤝 MANAGE projects, timelines, and teams for creative projects.

Don’t be shy, I’d love to hear from you!

Drop me a line at: annalenabarrett@gmail.com

Past Projects

  • Box filled with specialty food products. Text above the image reads "The best things in life come in feed packages."

    Feed App Rebrand

    Feed makes it easy to support independent food companies and local farms, and after their rebrand, orders are steadily climbing!

  • rainbow cans of LOVE Hazy IPA

    Almanac Beer Pride Campaign

    By partnering with the Oakland LGBTQ+ Community Center, Almanac’s annual pride month campaign makes a meaningful impact.

  • Colorful graphic that reads "April 17th, Bay Area Businesses Against Asian Hate, Day Of Action"

    AAPI Day Of Action

    More than 150 businesses joined forces on April 17th, 2021 to take action against the increase in attacks on the AAPI community.